PlusFourSix

Press Release

Stockholm, August 23, 2010

Luger the organizer of the music festival Way Out West held 12 – 14 August appointed PlusFourSix to develop their iPhone and Android applications

For this year’s Way Out West music festival, Luger decided to reach out to their visitors by using mobile applications. The most popular platforms for mobile applications are today iPhone and Android, which were also selected by Luger. PlusFourSix was appointed to develop both the iPhone and the Android application, and to make them accessible to the festival visitors through the Apple App Store and Android Market.
“Mobile applications are a great way for us to share information and interact with the Way Out West visitors” says Joel Borg, Marketing and PR Manager at Luger
The applications had the following features:

1. The latest information about the band schedule and locations
2. Information about the artists including Spotify and YouTube content
3. Possibility to create your own schedule, which you could also share with your friends on Facebook
4. Access to the live Way Out West twitter feed
5. Maps of the festival area
6. Latest news from Way Out West
7. Practical information such as ticket sales, travel, lodging etc.

Almost 10 000 persons downloaded the iPhone and the Android application, pushing the iPhone application into the top 10 list of most popular applications on the Apple App Store. The festival itself was hugely successful with more than 25 000 daily visitors.
”We are very proud to be chosen by the folks at Luger to be a part of the most exciting music festival in Scandinavia today. Naturally, the mix of mobile technology and music fit us like a glove and I hope we enhanced the experience for all visitors” says Daniel Jäger, Project Leader at PlusFourSix

For more information contact:
Joel Borg, Marketing and PR Manager at Luger, +46 8 578 679 00, joel at luger dot se
Niklas Stalberg, CEO at PlusFourSix AB, +46 8 662 05 30, niklas.stalberg at plusfoursix dot se

About Luger
Luger is both a promoter for touring foreign artists and bands as well as a booking agency for Swedish acts, worldwide as well as in Scandinavia. We're based in Stockholm, the capitol city of Sweden. Ever since the company’s conception in 1991 our main goal has been bring upcoming bands and exciting new music to Scandinavia.

About PlusFourSix AB
PlusFourSix is the leading provider of digital entertainment services in Scandinavia. PlusFourSix delivers turnkey solutions for music, movies and games for mobile phone operators, handset manufacturers, digital stores and consumer brands. Read more at www.plusfoursix.com